Content Consultation
Working with me
An insight into what it's like working with me and my process
Let's Talk
I created Pollinate to provide organisations of all shapes and sizes high quality 'done-for-you' content that resonates with audiences and builds connections.

I work with businesses who are a force for positive change, they're passionate about what they do, have a purpose beyond profit and are shaping the future by committing to be a better business.

I work hard everyday to make my clients' life easier, better and happier. Working with me you will....
  • Feel excited about your business and your content
    Marketing and content can be overwhelming but when you work with me you'll feel re-energised.
  • Be well looked after with an enjoyable working relationship
    With my exclusive limited client numbers, you'll be well looked after by me and I work hard to make your life as easy as possible.
  • Have peace of mind that your content is sorted
    Peace of mind that not only is your content sorted but it's inline with your marketing strategy and wider business goals.
  • Have exclusive access to a highly experienced marketer
    Sure, content is my thing but I have a decade of experience working in marketing.
My process
Strategy
Visibility
Engagement
The first step is always strategy. Strategy sounds scary and sends people into a panic but it’s really just working with you to understand what you want to achieve, building a clear picture of your audience, where they are and how to reach them.

Once we’re clear on your strategy and your audience, I’ll create a content plan with valuable content that speaks to your audience in your tone of voice, whilst maintaining consistency and increasing your visibility organically online.
Content marketing should generate engagement in different parts of your funnel. We’ll work together to create more relevant content, I’ll review how we can improve engagement and conversions by looking at your data. We’ll start to build a picture of what works and what doesn’t, adapting your content plan as we go to make sure what we’re doing matters.
Whilst every business is different and there's no one size fits all approach to content marketing, there are three things I look at to improve your content marketing
email marketing
50%
Email open rate with an average 14% click-through
Monthly newsletter results to clients and contacts in the legal sector, improving open rate from 34% and a 10% CTR
organic lead generation
£185k
Annual Recurring Revenue generated
From consistent organic content marketing, included regular SEO optimised blog posts, monthly lead newsletter and an average of 3 LinkedIn posts a week.
CONTENT MARKETING
22%
Organic website conversion rate from traffic to sale
In 12 months using regular blog posts, optimised service pages, FAQs and landing page content to drive organic conversions. Industry average 3-5% conversion rate.
content marketing
2,000
Traffic
Generating 2,000 organic visitors to a free PDF download in the first three months which generated 83 downloads and 30 marketing qualified leads.
83
30
Downloads
MQLs
Working with me - Results
Book a free 30 minute 1-2-1 call with me to find out how we can work together to drive results using content.
Book a free 1-2-1 content call
From call to client
What you can expect after your free content call and partnering with me as a retained content client
Call & questionnaire
Complete the free content consultation and if you want to work together I'll send over a questionnaire about your current activity.
Kick-off call & research phase
We'll have a kick-off call and talk through your questionnaire answers and research will begin into audience, keywords etc.
Your personalised plan is created
I'll complete your personalised plan depending on which package you opted for - this could be strategy & content plan or just a blog.
Create, Publish, Review, Repeat
The content will be created in-line with your plan for approval, once approved it will be published and then performance is tracked over time.
Made on
Tilda