Email marketing content to attract, engage and connect with your audience
Develop your tone of voice, communicate with leads and customers with quality email content
EMAIL MARKETING CONTENT
Email Marketing Essentials
Email marketing can be a powerful tool to build relationships and the chances are your favourite brands work hard to produce personalised, relatable content that goes beyond their product or service.
Audience
You need to understand your audience, what makes them tick? How can your emails engage with them in a meaningful way and save you from the 'Delete' button.
Database
Data is the first step to successful email marketing, is your data good? If you're already sending emails, what's the performance like? No database? No problem. There are many ways to build databases for successful email campaigns.
Content
Identify the purpose of your email campaign, is it a regular newsletter, or a nurture campaign? This will help inform what content should be created based on your audience pain points.
Design, build, deliver
A visually appealing email is likely to be more memorable and reflect your branding. Consider your email title and when the best time to deliver emails for best results.
Are you feeling this kind of pain when it comes to your email marketing?
- I use email marketing but my emails are rarely opened or no one clicks-through
- I don't know how to grow my email list
- I don't use email marketing, I have no data and I don't know where to start
- My emails are sporadic and are mainly offer-related
Partner with me for consistent content to attract, engage and build connections with your audience organically, whilst achieving your goals along the way.
Your content creation specialist
Before Pollinate
After Pollinate
No strategy
Clear strategy
Keyword-driven
Audience Personas
Consistent content
Unsure on audience
Inconsistent content
No keyword focus
The process
Email marketing starts with data and content idea generation. I can work with you on a one-off email campaigns or with ongoing support to drive longer-term results.
Agree Email Goals
We'll agree what you want to achieve through email marketing, is it a one-off campaign or is it a lead nurture series. We'll set out some key metrics to measure results.
Database & Audience
Next step is delving into your audience and what content will resonate with them, we'll review your existing database, or we'll curate a new one.
Content Creation
The next step is creating the email content, which will be crafted in your tone-of-voice and relevant for your audience.
Design, Deliver, Analyse
Once you're happy with the content, we'll design the email on your platform of choice, schedule it and report back on the data.
One-off Projects
No long term commitment, get help with your content marketing straight away. From blog posts to email campaigns or other content writing projects.
Retained Packages
Longer-term content marketing support with a minimum 3 month commitment. Comprehensive content services including strategy & implementation.
Looking for something bespoke? Get in touch here >
Email Content Writing Services
HOW I CAN HELP YOU
Book a free 30 minute 1-2-1 call with me to find out how we can work together to drive results using content.
Book a free 1-2-1 content call
Build brand loyalty
Benefits of email marketing
Drive new sales
Increase brand recognition
Drive traffic to places of your choice
Build relationships with clients and leads
Build a database
Reasons to work with Pollinate
- 1Quality-driven creative contentI pride myself on delivering high quality content, designed for your audience
- 2Attention to detail, delivered on timeRely on me to meet deadlines, I sweat the small stuff so you don't have to.
- 3100% human - no AI!We're humans speaking to other humans, content is thoroughly researched and delivered.
- 4Dedicated resource 'doing the doing'Access to an experienced marketer with peace of mind your content is sorted.
- 5Positive working relationshipThere's nothing worse than working with people you don't like. I like to make people happy and I
- 6ExclusivityI work with limited client numbers to ensure you get the quality of service you deserve.
Email Marketing FAQs
Email marketing is using email content to grow, build and connect with your audience. It can be used to nurture leads and prospects or to keep in touch with your current clients.
Emails need to have a catchy subject line to capture attention and contain valuable content inside to keep your reader engaged and interested.
Emails need to have a catchy subject line to capture attention and contain valuable content inside to keep your reader engaged and interested.
There are a variety of different types of email marketing such as:
· Welcome emails
· Promotion or sales emails
· Newsletters
· Nurture emails
· Confirmation emails
· Welcome emails
· Promotion or sales emails
· Newsletters
· Nurture emails
· Confirmation emails
Choosing an email marketing platform should be relatively straightforward – there are plenty of options available out there on the market.
You should consider your budget, number of subscribers in your database and what functionality is important to you. For example, do you want the ability to schedule an email at a specific time?
Most email marketing software has a simple drag and drop builder, so in terms of building email campaigns, it’s much of a muchness.
A few examples of email marketing software to choose from are Mailchimp, Klaviyo, Zoho Campaigns, Campaign Monitor, Active Campaigns or Send In Blue.
Mailchimp is a very popular option for their limited free version and deliverability.
Meanwhile if you have a large subscriber base, Send In Blue is a more affordable option, as their pricing is based on emails sent rather than number of subscribers.
You should consider your budget, number of subscribers in your database and what functionality is important to you. For example, do you want the ability to schedule an email at a specific time?
Most email marketing software has a simple drag and drop builder, so in terms of building email campaigns, it’s much of a muchness.
A few examples of email marketing software to choose from are Mailchimp, Klaviyo, Zoho Campaigns, Campaign Monitor, Active Campaigns or Send In Blue.
Mailchimp is a very popular option for their limited free version and deliverability.
Meanwhile if you have a large subscriber base, Send In Blue is a more affordable option, as their pricing is based on emails sent rather than number of subscribers.
