Boost brand awareness and engage with your audience using social media content
Using regular social media content to attract, engage & connect with your audience
SOCIAL MEDIA CONTENT CREATION
Purposeful social media content
Social media can be a fantastic way to engage with your audience and build brand awareness at the top of the marketing funnel. Great content can build connections and keep you front of mind but it needs to resonate.
Know your audience
Take a deep dive into the mindset of your audience, understand what they want on social media and how you can solve their problem
Content review
Review your current social media post. What's working, what isn't? What are the opportunities for you when it comes to content?
Idea generation
Generate ideas based on your customers problems, needs, wants and how you solve the problem. Consider content format.
Exposure
Create a consistent content schedule and review your data to increase exposure - organic growth takes time!
Are you feeling this kind of pain when it comes social media content?
- I don't know what to post, so I rarely post anything
- I'm posting regularly but unsure what works - I just hope something will stick!
- I'm struggling to get engagement with my content.
Partner with me for consistent content to attract, engage and build connections with your audience organically, whilst achieving your goals along the way.
Your content creation specialist
Before Pollinate
After Pollinate
No strategy
Clear strategy
Keyword-driven
Audience Personas
Consistent content
Unsure on audience
Inconsistent content
No keyword focus
Social media content creation process
Social media content starts with understanding your audience and how you can engage with them using social media. I can work with you to generate social media content ideas or with ongoing support to drive longer-term results.
Understand your audience
Deep dive into your audience's mindset, understand their pain points and how you can solve them using inspiring social media content.
Content review & idea generation
We'll look at what you're currently doing, what's working and what isn't. We'll generate a list of content ideas for social media.
Content Creation
We'll create your content from written words to visuals ready for your approval.
Post, Analyse, Repeat
Once you're happy with the content, we'll schedule the content, analyse the results monthly and repeat the process next month.
One-off Projects
No long term commitment, get help with your content marketing straight away. From blog posts to email campaigns or other content writing projects.
Retained Packages
Longer-term content marketing support with a minimum 3 month commitment. Comprehensive content services including strategy & implementation.
Looking for something bespoke? Get in touch here >
Social Media Content Creation Services
HOW I CAN HELP YOU
Book a free 30 minute 1-2-1 call with me to find out how we can work together to drive results using content.
Book a free 1-2-1 content call
Increase brand awareness
Benefits of regular social media content
Drive website traffic
Educate and engage your audience
Establish yourself as an expert
Build trust and credibility with your audience
Attract new customers
Reasons to work with Pollinate
- 1Quality-driven creative contentI pride myself on delivering high quality content, designed for your audience
- 2Attention to detail, delivered on timeRely on me to meet deadlines, I sweat the small stuff so you don't have to.
- 3100% human - no AI!We're humans speaking to other humans, content is thoroughly researched and delivered.
- 4Dedicated resource 'doing the doing'Access to an experienced marketer with peace of mind your content is sorted.
- 5Positive working relationshipThere's nothing worse than working with people you don't like. I like to make people happy and I
- 6ExclusivityI work with limited client numbers to ensure you get the quality of service you deserve.
Social Media FAQs
Social media is a fantastic way of getting your business in front of your audience for free. These days it’s rare to find someone who isn’t on at least one social media platform.
Platforms like TikTok have become a mini search engine in themselves. People use social media to learn, be entertained, find local services and products, discover events and recommendations near them, so it’s a great way to raise your profile online and share what your business does on a more personal level.
Platforms like TikTok have become a mini search engine in themselves. People use social media to learn, be entertained, find local services and products, discover events and recommendations near them, so it’s a great way to raise your profile online and share what your business does on a more personal level.
Choosing a social media channel should depend on where you can find your target audience – and that might not always be where you expect!
On the whole, Instagram and TikTok are a great place to market products and build brands, particularly if you’re a food & drink business, have an eye-catching product or are into fashion and beauty. That’s not to say it won’t work for businesses in other industries but because Instagram and TikTok are visual platforms, you need to create eye-catching and entertaining content.
Meanwhile LinkedIn is a professional social channel and ideal for B2B businesses and building your own personal professional profile. This platform works well for law firms, accountants, agencies – anyone that does business with other businesses, rather than direct to consumers. Again, if you’re not a B2B business, that doesn’t mean that the professionals on the platform aren’t your audience.
Facebook works well for small businesses, particularly local businesses who can showcase what’s on in the community.
You should also consider your ability to create content. If you have no video experience, diving straight into using TikTok might not be for you.
On the whole, Instagram and TikTok are a great place to market products and build brands, particularly if you’re a food & drink business, have an eye-catching product or are into fashion and beauty. That’s not to say it won’t work for businesses in other industries but because Instagram and TikTok are visual platforms, you need to create eye-catching and entertaining content.
Meanwhile LinkedIn is a professional social channel and ideal for B2B businesses and building your own personal professional profile. This platform works well for law firms, accountants, agencies – anyone that does business with other businesses, rather than direct to consumers. Again, if you’re not a B2B business, that doesn’t mean that the professionals on the platform aren’t your audience.
Facebook works well for small businesses, particularly local businesses who can showcase what’s on in the community.
You should also consider your ability to create content. If you have no video experience, diving straight into using TikTok might not be for you.
There’s a lot of chat around how many times a week you should be posting on social media. In my experience, there is no magic number for how many posts you should be putting out on social media.
It very much depends on your industry, how consistent you are and the quality of your content. When it comes to growing and connecting with your audience on social media, consistency is key so you’re at the forefront of their minds. Set yourself a realistic schedule and stick to it. Most businesses can manage at least two posts a week.
But quality also plays an important part. If your content isn’t engaging or resonates with your audience, it doesn’t matter how many posts you put out a week.
It very much depends on your industry, how consistent you are and the quality of your content. When it comes to growing and connecting with your audience on social media, consistency is key so you’re at the forefront of their minds. Set yourself a realistic schedule and stick to it. Most businesses can manage at least two posts a week.
But quality also plays an important part. If your content isn’t engaging or resonates with your audience, it doesn’t matter how many posts you put out a week.
