Boost rankings, build trust & impart knowledge with regular blog writing
Regular relevant content to attract, engage and build trust with your audience whilst giving your site an SEO boost
BLOG WRITING
Regular, Relevant Blog Content
Content has become the cornerstone of digital marketing and blogs are a great way to impart knowledge, attract and engage audiences, whilst giving your website an SEO boost.
Know your audience
The first step to blog writing is understanding your audience. What are they searching for? What questions do they need answering? How can you help?
Research
To get a good understanding of what your audience needs, keyword research can be an important tool along with search intent. What are your competitors doing? How can you get the upper-hand?
Idea generation
Once you know your audience, keywords and search intent, this should help generate content ideas, along with understanding how your product or service can solve their problems.
Create your content
Identify your angle and how you solve their problem, use your tone of voice and weave your keywords through the piece. Come up with a catchy title and don't forget a CTA and links to your other content.
Are you feeling this kind of pain when it comes to blog writing?
- I blog regularly to keep Google happy but there's no plan or structure.
- I'm using AI to write my content but it's bland and not really resonating with my audience.
- I've done some thought-leadership articles but they're not my own research.
- The idea of writing a blog fills me with dread and pushed to the bottom of my 'to-do' list.
Partner with me for consistent content to attract, engage and build connections with your audience organically, whilst achieving your goals along the way.
Your content creation specialist
Before Pollinate
After Pollinate
No strategy
Clear strategy
Keyword-driven
Audience Personas
Consistent content
Unsure on audience
Inconsistent content
No keyword focus
The process
The best blogs begin with idea generation and keyword research. I can work with you to write a one-off blog post or with ongoing blog writing support to drive longer-term results.
Audience & Keywords
We'll work out what your audience wants and how your product/service can solve their problems through keyword research and search intent.
Idea Generation
We'll generate a list of ideas for your blog posts for you to choose from.
Content Creation
Once you're happy with the topic, your blog post will be carefully researched and written in your tone of voice, using the keywords identified.
Publish, Analyse, Repeat
Once you're happy with the content and you sign it off, it's ready to be published. We'll track the performance over time.
One-off Projects
No long term commitment, get help with your content marketing straight away. From blog posts to email campaigns or other content writing projects.
Retained Packages
Longer-term content marketing support with a minimum 3 month commitment. Comprehensive content services including strategy & implementation.
Looking for something bespoke? Get in touch here >
Blog Writing Services
HOW I CAN HELP YOU
Book a free 30 minute 1-2-1 call with me to find out how we can work together to drive results using content.
Book a free 1-2-1 content call
Increase organic traffic
Benefits of regular blog writing
Improve SEO rankings
Attract new customers
Educate and engage with your audience
Establish yourself as an expert
Content for other channels
Reasons to work with Pollinate
- 1Quality-driven creative contentI pride myself on delivering high quality content, designed for your audience
- 2Attention to detail, delivered on timeRely on me to meet deadlines, I sweat the small stuff so you don't have to.
- 3100% human - no AI!We're humans speaking to other humans, content is thoroughly researched and delivered.
- 4Dedicated resource 'doing the doing'Access to an experienced marketer with peace of mind your content is sorted.
- 5Positive working relationshipThere's nothing worse than working with people you don't like. I like to make people happy and I
- 6ExclusivityI work with limited client numbers to ensure you get the quality of service you deserve.
Blog writing FAQs
Blogs are an easy way to keep content on your website fresh and your visitors coming back for me. A weekly blog is considered industry standard now, with many larger brands aiming for 6-8 blog posts a month.
500-700 is often considered the standard blog post length, particularly for social media.
However, there’s now plenty of data to back up articles between 1,500-2,500 perform best for SEO and to cover your topic in depth, keeping your audience engaged.
However, there’s now plenty of data to back up articles between 1,500-2,500 perform best for SEO and to cover your topic in depth, keeping your audience engaged.
There’s plenty of brilliance to blogs and using them as part of a wider marketing strategy. Well-written blogs can help with your SEO, pushing you higher up the search engine for more people to find your brand.
Blogs often form the basis of email marketing and newsletter content, so it can be used to keep clients up to date. Blogs can also be used as part of your social media content plan to generate awareness and educate your audience.
If you have a sales or business development team, they can use blogs as talking points with leads, or even as joint content with partners, helping to reach a new audience.
Blogs often form the basis of email marketing and newsletter content, so it can be used to keep clients up to date. Blogs can also be used as part of your social media content plan to generate awareness and educate your audience.
If you have a sales or business development team, they can use blogs as talking points with leads, or even as joint content with partners, helping to reach a new audience.
