Attract, engage and connect with your audience using a compelling content strategy
Content delivers long term ROI and when you create quality content consistently, you’ll turn connections into customers.
CONTENT STRATEGY
Content Strategy Cornerstones
Content has become the cornerstone of digital marketing – if you don’t have great content, you can struggle to attract and engage your audience, making it difficult to build a connection with them.
That's why content strategy is an important first piece of the puzzle.
Know your audience
Understanding your audience is key to content marketing. Dig deep into their mindset, what makes them tick, where are they and what are they doing?
Know your market
There’s nothing like a bit of healthy competition, so looking at what your competitors are up to can help you get the upper-hand.
Answer their questions
Compiling a list of keywords is an important focus but so too is search intent, answering your audience’s burning questions, imparting your knowledge in your tone of voice to make a lasting impression.
Analyse, tweak, repeat!
Once you’re executing the strategy, analysing the data is key to performance – what’s working, what isn’t? Use the data to tweak your strategy and repeat to drive continuous results.
Are you feeling this kind of pain when it comes to your content strategy?
- My posts are random and sporadic, I post what I can, when I can
- I'm putting out lots of content hoping for the best but I have no idea what works and what doesn't
- I don't really know what my audience wants or how to use content to appeal to them
- I had a strategy but I didn't see results quickly so I gave up
Partner with me for consistent content to attract, engage and build connections with your audience organically, whilst achieving your goals along the way.
Your content creation specialist
Before Pollinate
After Pollinate
No strategy
Clear strategy
Keyword-driven
Audience Personas
Consistent content
Unsure on audience
Inconsistent content
No keyword focus
The process
A compelling content strategy begins with research. I can work with you on a one-off content audit or with ongoing support to drive longer-term results.
Comprehensive Research
Digging deep into your ideal customers mindset, checking out the competition to give you the upper-hand, compiling a list keywords and search intent.
Content Audit
Looking at what content is currently winning and on what platforms and how can we build on that success. Identifying content gaps to use as an opportunity to connect with your audience.
Personalised Strategy
Understanding your wider business and marketing goals and how we can use content to help you reach them by using the research and content audit to form a plan.
Execute, analyse, tweak, repeat!
The best plans only work if you execute them! I can help you with ongoing support to execute the strategy - continuously analysing the data, tweaking content to increase performance as we go.
One-off Projects
No long term commitment, get help with your content marketing straight away. From blog posts to email campaigns or other content writing projects.
Retained Packages
Longer-term content marketing support with a minimum 3 month commitment. Comprehensive content services including strategy & implementation.
Looking for something bespoke? Get in touch here >
Content Strategy Support
HOW I CAN HELP YOU
Book a free 30 minute 1-2-1 call with me to find out how we can work together to drive results using content.
Book a free 1-2-1 content call
Attract & engage with your audience
Benefits of a content strategy
Build brand awareness
Increase organic traffic
Increase engagement & conversions
Build credibility & establish yourself as an expert
Clear goals for what you want to achieve using content
Reasons to work with Pollinate
- 1Quality-driven creative contentI pride myself on delivering high quality content, designed for your audience
- 2Attention to detail, delivered on timeRely on me to meet deadlines, I sweat the small stuff so you don't have to.
- 3100% human - no AI!We're humans speaking to other humans, content is thoroughly researched and delivered.
- 4Dedicated resource 'doing the doing'Access to an experienced marketer with peace of mind your content is sorted.
- 5Positive working relationshipThere's nothing worse than working with people you don't like. I like to make people happy and I
- 6ExclusivityI work with limited client numbers to ensure you get the quality of service you deserve.
Content Strategy FAQs
The world strategy always seems to send shivers down people’s spines but it’s nothing to be afraid of, it’s just a fancy word for a plan that you can action to achieve your goals.
With that in mind, a content strategy is a plan of how you will use content to attract and engage your target audience at different stages on their buying journey, along with how it will support you to reach your wider business and marketing goals.
Content strategy involves thorough research into audiences, competitors, and your market, along with deciding what content marketing formats you’re going to use i.e. blogs, free downloads, and case studies to name a few.
With that in mind, a content strategy is a plan of how you will use content to attract and engage your target audience at different stages on their buying journey, along with how it will support you to reach your wider business and marketing goals.
Content strategy involves thorough research into audiences, competitors, and your market, along with deciding what content marketing formats you’re going to use i.e. blogs, free downloads, and case studies to name a few.
There’s never a better time to create a content strategy than now! The earlier you start using a strategy, the quicker you will see results.
A content strategy may not be high up your list of priorities but let me convince you otherwise. Content marketing is a cost-effective way of getting your brand in front of your target audience, the sooner you start attracting your ideal audience, the quicker you’re filling your funnel.
Some businesses may have a slow lead to sale conversion rate, whilst others may convert much quicker, so the sooner you start capturing your audience’s attention and building your pipeline, the sooner (and easier) it will be to convert them into paying customers.
A content strategy may not be high up your list of priorities but let me convince you otherwise. Content marketing is a cost-effective way of getting your brand in front of your target audience, the sooner you start attracting your ideal audience, the quicker you’re filling your funnel.
Some businesses may have a slow lead to sale conversion rate, whilst others may convert much quicker, so the sooner you start capturing your audience’s attention and building your pipeline, the sooner (and easier) it will be to convert them into paying customers.
In my opinion you should review your content strategy every quarter. That might sound quite frequent but in the 3 months you've been trialling your strategy, you should of been gathering data and now be able to tell if your strategy is hitting the mark or if you’re way off.
By checking in more frequently, you’re able to adjust the strategy as you go, based on the real life data you’re seeing.
By checking in more frequently, you’re able to adjust the strategy as you go, based on the real life data you’re seeing.
It’s like they say, ‘Rome wasn’t built in a day’ and rarely will you see results from implementing a content strategy with your first few posts or blog articles (unless the stars align!).
There’s often lots of factors at play, you’ve got to work with the algorithms on each social media platform and Google for starters, not to mention if you’re starting an account from scratch or trying to re-engage your existing followers. It can take time to start reaching your audience and attracting new followers.
After one month, you should begin to see initial results from your strategy but three months is usually a good benchmark to get a well-rounded view.
There’s often lots of factors at play, you’ve got to work with the algorithms on each social media platform and Google for starters, not to mention if you’re starting an account from scratch or trying to re-engage your existing followers. It can take time to start reaching your audience and attracting new followers.
After one month, you should begin to see initial results from your strategy but three months is usually a good benchmark to get a well-rounded view.
