Improve content performance and optimise for the future with a comprehensive content audit
Understand content performance and identify gaps to make informed decisions about your content
CONTENT AUDIT
Content Audit Fundamentals
We consume and create content like never before, it helps us educate and inspire audiences, building relationships with our potential customers, but how do you know what content is working for your business and what isn’t?
Identify Audit Goals
Audits can quickly get out of hand, you need to decide what you want to achieve from the audit - is it a website audit or full content audit? Do you want to improve engagement or conversions?
Content Inventory
Once you know your audit goal, you need to gather all your content into an inventory (usually a spreadsheet) and collate all your data metrics into this sheet.
Current Performance
Your content inventory and data has been compiled! Now you need to analyse the data based on your audit goals. This could mean looking at engagement rates, traffic and conversions.
Keep, Delete, Repurpose
With your analysis complete, you should now understand what content you will keep, content that can be deleted and what needs updating, improving or re-purposing into new content.
Are you feeling this kind of pain when it comes to your content?
- I have no idea what content is working and what isn't.
- I don't know what content I'm missing on my website or social media.
- I don't really know what my audience wants or how to use content to connect with them.
- I did an audit but I couldn't follow through on the action plan.
Partner with me for consistent content to attract, engage and build connections with your audience organically, whilst achieving your goals along the way.
Your content creation specialist
Before Pollinate
After Pollinate
No strategy
Clear strategy
Keyword-driven
Audience Personas
Consistent content
Unsure on audience
Inconsistent content
No keyword focus
The process
Understand what content is and isn't working for you with a content audit. I can work with you on a one-off content audit or with ongoing support to drive longer-term results.
Agree Audit Scope
We'll agree the purpose of the audit and key metrics to analyse.
Content Audit
The data will be gathered and analysed based on your scope.
Audit Report
You'll receive an audit report detailing what is and isn't performing and the steps you can take to improve.
Analyse, tweak, repeat!
Audits are only valuable if you act on them! I can help you with ongoing support to improve your content - continuously analysing the data, tweaking content to increase performance as we go.
One-off Projects
No long term commitment, get help with your content marketing straight away. From blog posts to email campaigns or other content writing projects.
Retained Packages
Longer-term content marketing support with a minimum 3 month commitment. Comprehensive content services including strategy & implementation.
Looking for something bespoke? Get in touch here >
Content Audit Services
HOW I CAN HELP YOU
Book a free 30 minute 1-2-1 call with me to find out how we can work together to drive results using content.
Book a free 1-2-1 content call
Increase engagement
Benefits of a content audit
Improve SEO rankings
Improve conversion rate
Identify behaviour trends to inform new content
Identify content to re-use or repurpose
Identify content gaps
Reasons to work with Pollinate
- 1Quality-driven creative contentI pride myself on delivering high quality content, designed for your audience
- 2Attention to detail, delivered on timeRely on me to meet deadlines, I sweat the small stuff so you don't have to.
- 3100% human - no AI!We're humans speaking to other humans, content is thoroughly researched and delivered.
- 4Dedicated resource 'doing the doing'Access to an experienced marketer with peace of mind your content is sorted.
- 5Positive working relationshipThere's nothing worse than working with people you don't like. I like to make people happy and I
- 6ExclusivityI work with limited client numbers to ensure you get the quality of service you deserve.
